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Jeans 50s Report
What are the perceptions of Japan's 50-somethings—now the largest group in the Japanese population pyramid? And how do perceptions among Japan's baby boom generation (born 1947-1949) differ from those of the rest of the 50-something generation? Our Internet poll of Japanese 50-somethings shows an emerging elder generation significantly different from those that have come before, confirming our previous insight into the advent of New Contemporary Adults and a New contemporary Adult Culture.

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